Press

Shopper Media has appointed James Poole in the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network.

The latest numbers reveal the recovery in advertising spend is uneven across all markets

The pandemic hit meant that media agency bookings, as recorded by Standard Media Index (SMI) figures, would slump by a record 40.4 per cent year-on-year to reach $345.6 million in May.

Upfront buying season is just around the corner and some media buyers are hopeful – but not yet convinced – that TV programming and ad spend will move closer to pre-COVID levels.

In February, Australian media agencies reported a reduced year-on-year decline of 2.6% to $557.9 million as the start of a two-speed recovery begins to emerge.

Media agency bookings have continued to recover from the COVID-19 pandemic, with a reduced year-on-year decline of 2.6% to $557.9 million in February, according to SMI figures.

Standard Media Index has further strengthened its market coverage with the inclusion of IPG Mediabrands into its Australian database. SMI AU/NZ Managing Director Jane Ractliffe says the move would underpin confidence in Australia’s advertising market at this critical time, as all media stakeholders have a database representing virtually all national marketer ad spend on which to base their crucial advertising decisions.

Standard Media Index has announced the inclusion of IPG Mediabrands into its Australian database meaning all the holding companies are now in its data pool.

IPG Mediabrands Australia has decided to ad its data to the Standard Media Index (SMI), strengthening and creating a more precise key indicator of monthly media agency bookings.

Newly appointed CEO Cathay O’Connor says the 2020 advertising market was significantly challenged with the broader media market declining by 15%, according to Standard Media Index.

Australia's media agencies cut jobs by 5.1% as bookings fell in 2020, according to the Media Federation of Australia. The industry experienced a loss of $1.1 billion in media bookings according to SMI.

Information about media spending provides a roadmap for advertising salespeople looking for an advantage in the marketplace. For Michael Falco, executive vice president of revenue management and strategy at Fox Corp., data about categories of industries have been most important amid the disruptions of the pandemic.