Press

Standard Media Index has just released its March 2021 data, and the total monthly media investment was way up, it reports. In fact, it was up 22% versus March 2020.

Higher than March 2019, too TORONTO – According to ad intelligence data company Standard Media Index, advertising spending across all platforms jumped 20% in March 2021 in Canada...

NEW YORK—The TV ad market saw a significant turn in March, with ad spending levels increasing 13% over March 2020 and edging closer to pre-pandemic levels of spending, according...

SMI provided MediaPost with a glimpse of TV ad spending, which shows demand for national TV ad inventory has rebounded, though this year's 13% gain does not yet offset March 2020's 17% decline.

Standard Media Index estimates that NFL advertising revenue rose 3 per cent year-over-year for the past season, helped by the fact that there were more national games broadcast by TV partners and more ad spots per game than had been sold in previous seasons.

For decades, awards shows provided a front-row seat to TV viewers’ favorite performers. Even as audiences for sitcoms and dramas were siphoned away by streaming services, the...

The Outdoor Media Association (OMA) has reported Australia’s Out-Of-Home (OOH) sector experienced a 24% dip in net media revenue for Q1 of 2021 compared to the same period in 2020.

Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-yea...

IPG Mediabrands has returned to the Standard Media Index in Australia after pulling out of the key industry metric in 2016.

Standard Media I found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted for 43% of total digital video revenue share.

Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence. The Standard Media Index numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.

Shopper Media appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network. The latest SMI data saw Shopper Media post 8.4% growth, the highest growth offline media company in real dollar terms for the second consecutive year.