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Digital seeing some ad recovery as lockdowns ease in Canada, says SMI
June 29, 2020
AS REGIONS ACROSS Canada begin to lift their stricter lockdowns, the severe drop in media investment experienced since the beginning of the mid-March...
Ad intelligence firm Standard Media Index has launched in Canada, with CEO James Fennessy (pictured) saying its goal is to become the standard currency for spending and pricing dat...
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
Agencies, brands and publishers in...
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United Kingdon, Australia and New Zealand.
Ad intelligence firm Standard Media Index has launched in Canada, with CEO James Fennessy (pictured) saying its goal is to become the standard curren...
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United...
Ad-Spend Tracker Standard Media Index to Launch in Canada
June 3, 2020
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For t...
Agencies, brands and publishers in Canada have a new resource to look to for data and insights about ad spending data.
Standard Media Index has officially launched a Canadian ou...
Transparency coming to the costs of advertising in Canada
June 3, 2020
SMI launches in Canada today By Greg O’Brien MOST PEOPLE BUYING or selling advertising will likely tell you a rate card is merely the beginning of a conversation – and what cli...
Ad-Spend Tracker Standard Media Index to Launch in Canada
June 3, 2020
Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada.
“For t...
Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
June 3, 2020
Standard Media Index (SMI), which has emerged as the market leader in competitive ad-spending intelligence via a “pool”-based system that taps directly into the media-buying pr...