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June ad market shows some signs of recovery
July 23, 2020
Amazon and Pinterest actually saw YoY growth WHILE THE CANADIAN media market continues to struggle with unprecedented decreases in advertising revenue, June was a little better tha...
Amazon and Pinterest actually saw YoY growth WHILE THE CANADIAN media market continues to struggle with unprecedented decreases in advertising revenu...
Canadian ad spend fell more than 36% in March to May period: SMI
July 22, 2020
The global pandemic led to record declines in ad spend levels across some major advertising markets between March and May, according to new data from a...
Pandemic affecting ad spend much more than 2008 financial crisis: Report
July 22, 2020
As analysts begin to better understand the advertising impact of the COVID-19 pandemic, Canada has posted one of the most significant drops among major English-speakin...
Digital media seeing some upward momentum, but recovery remains slow – ITBusiness
July 10, 2020
Digital media is seeing the strongest recovery month-over-month in Canada as lockdown measures across the country start to lift, according to the Standard Media Index, which analyz...
Canadian ad spend has fallen by more than 50% during the pandemic – themessage.
July 10, 2020
After bottoming out during the worst of the pandemic in April, ad spending bounced back slightly in May, according to a new overview of the Canadian market from ad intelligence fir...
Digital spend sees slight recovery, but still well below last year - Media In Canada
July 10, 2020
Ecommerce is helping to drive digital investment upward, but May's spend was still 41.2% lower than May 2019.
Read the full article by clicking the link below...
Digital seeing some ad recovery as lockdowns ease in Canada - CARTT.CA
July 10, 2020
AS REGIONS ACROSS Canada begin to lift their stricter lockdowns, the severe drop in media investment experienced since the beginning of the mid-March pandemic is starting to flatte...