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Digital and TV ad spend fuel summer rebound
October 19, 2020
Radio, other media, still suffering NEW YORK – The Canadian advertising market saw considerable growth in the third quarter of the year, as compared to Q2, according to market da...
TV news networks to reap ad windfall from US election chaos
October 1, 2020
With few sporting events and a captive audience due to the COVID-19 pandemic, a drawn-out, nail-biter of an election could appeal to marketers like the finance, technology, retail,...
What's different about Pinterest's Story Feature?
September 28, 2020
Pinterest has joined Facebook, Instagram, and Snapchat – and more recently LinkedIn – with the addition of Story Pins, a new type of Pin and publishing option.
Pinterest is...
Future of TV Advertising Canada virtual conference starts at 10 Tuesday
September 28, 2020
THE FUTURE OF TV ADVERTISING Canada virtual conference is taking place Tuesday, starting at 10 a.m., and will feature advertising and marketing experts from Bell Media, Rogers Spor...
People Moves: New VPs at SMI, MIQ
September 17, 2020
Darrick Li joins SMI from ComScore
Darrick Li is the new VP of sales and client services at Standard Media Index (SMI), the marketing intelligence and pricing data firm that rec...
Why Twitch's inventory coming to Amazon matters
September 16, 2020
Ad inventory on popular video and esports live streaming site, Twitch, is now available programmatically on the Amazon Advertising platform.
While Amazon has been extending beyo...
After ‘astonishing’ Q2 drop, ad spend shows signs of growth: SMI
September 11, 2020
The bad news, according to ad intelligence firm Standard Media Index, is that the pandemic hit Q2 ad spend even worse than initially thought. The low point came in April and May, w...
Canada’s ad market among the hardest hit by COVID
September 10, 2020
New data from Standard Media Index (SMI) shows that although some improvements have been made in terms of ad spend this summer, Q2 is going to be difficult to bounce back from....
The Really Brief — Week of September 8
September 9, 2020
Clover Leaf Seafoods has selected Toronto’s Giants & Gentlemen as its agency of record following a formal review that launched in February. G&G was one of five agencies shortlist...
Covid impact on ad sales shows 37.1% average decline in Q2
September 8, 2020
Largest drop seen in Canada NEW YORK – The global Covid-19 pandemic has inflicted further damage on U.S., U.K., Australian, New Zealand and Canadian ad markets, according to Stan...
People Moves: SMI hires seasoned marketer
September 3, 2020
XMC adds to leadership team
Melanie Smith is the new VP at sponsorship and experiential agency XMC. Smith, who has more than 20 years experience in marketing, events and sponsor...
Cable TV News Networks Grow 31% In Prime-Time Ad Revenue May-July, Fox News Tops
September 2, 2020
Advertising intelligence company Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vice president of marketing. In this new positio...
