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Outdoor Media Association reports 39.4% drop in 2020 revenues
January 20, 2021
The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020.
OOH net media revenue fell almost 40% in 2020
January 20, 2021
Independent media agencies are predicting a strong recovery from COVID-19, forecasting an increase in staff and revenue in 2021.
Independent media agencies predict strong recovery from COVID-19
January 19, 2021
Independent media agencies are predicting a strong recovery from COVID-19, forecasting an increase in staff and revenue in 2021.
Media agencies report upbeat clients as 2021 gets underway
January 14, 2021
Media agencies report a positive and optimistic outlook among clients as bookings lift and the industry looks to upbeat forecasts for 2021.
Marketers witholding budgets for the second half of the year: AANA and Ipsos
January 12, 2021
Half of Australian marketers are withholding their budgeted advertising spend as they wait for more stability in the country’s COVID-19 status, new research from Ipsos and the Au...
Australians spent 43 percent more time consuming news in 2020
January 12, 2021
The latest Nielsen Digital Content Rankings show there was an increase of 43 percent of the cumulative time spent watching the news in 2020 compared to 2019.
Ad spend jumps 8.3% – the first growth reported in 26 months
January 11, 2021
Australia’s Media AgencyMmarket has finally emerged from the longest advertising recession ever recorded according to the Standard Media Index.
SMI: Dark days of Australian ad spend are over
January 11, 2021
SMI is claiming Australia’s dark days of media spending decline are over with 8.3 per cent year-on-year gains recorded in November 2020.
SMI data shows return to positive ad market growth for the first time in 2 years
December 18, 2020
UBS has upgraded Seven West Media from a neutral to a buy, as Standard Media Index data shows a return to positive ad market growth for the first time in 2 years.
ANALYSIS - A curious incident with premium content and programmatic ad spend
December 18, 2020
Standard Media Index (SMI) numbers show a clear lift of media agency bookings out of the dark trough of the pandemic.
EXCLUSIVE - Ad spend grows for the first time in two years
December 16, 2020
Ad spend grew for the first time in more than two years in November driven by a boom in television bookings, according to interim numbers from SMI (Standard Media Index)....
Advertising market grows for the first time in 26 months
December 16, 2020
The Australian advertising market has scraped together its first month of revenue growth in two years with a big bounce in spending from food producers, and Nine's State of Origin...
