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Bailador Technology Investments (ASX:BTI) posts interim results for H1 FY21
February 14, 2021
Bailador Technology Investments (BTI) has posted its interim financial results for the first half of the 2021 financial year.
Retail leads outdoor media resurgence
February 11, 2021
Ben Walker, CEO of Shopper Media, says the latest Standard Media Index (SMI) data reveals that retail out-of-home grew its share in the last quarter of 2020.
NEWS: Shopper Media leads retail out of home growth, up 8.4% in 2020
February 11, 2021
One of the categories hit hardest by the coronavirus pandemic, retail out of home is now bouncing back, with Shopper Media leading the way when it comes to growth.
Retail out of home leads outdoor media resurgence post Covid-19
February 10, 2021
With the out-of-home advertising category, one of the hardest hit by COVID, the latest Standard Media Index data reveals that retail out-of-home grew its share in the last quarter of 2020.
Ad market ‘bouncing back’
February 7, 2021
Australia’s advertising market is “bouncing back” as companies resume spending to reconnect with consumers after a year ravaged by COVID-19.
OUTLOOK: TV and digital fuel ad spend surge
February 3, 2021
Television is hot with supply right now and digital is surging as bookings through media agencies hit positive territory, breaking a two-year slide.
ANALYSIS: Will Google really pull Search from Australia?
February 2, 2021
The Google threat to drop Australia from Search is a prime example of the dark art of brinkmanship, a high stakes game of chicken.
Digital leads market recovery with overall ad spend up 2% in December
February 2, 2021
Ad spend in Australia has recorded another month of growth, as the media agency market continues to show clear signs of post-COVID recovery.
Digital and TV recover in December while Radio still lags
February 1, 2021
Australia’s media Agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late Digital bookings delivering a 2% increase in year-on-year ad spend.
SMI data: Aussie ad spends soar off the back of digital
February 1, 2021
Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings.
SMI: Media agency bookings up 2% in December 2020
February 1, 2021
A surge in late digital bookings delivered a 2% increase in ad spend for December 2020. The result comes after an 8.3% year-on-year rise in November, as measured by Standard Media Index.
Are Media hires Melissa Mason as digital editor across Elle and Marie Claire
January 28, 2021
Mel Mason will be pivotal in driving forward the digital editorial strategies of Elle and Marie Claire in 2021. According to Standard Media Index figures, spend is still back 35.8% in the magazine market.
