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SMI expands its joint venture with advertising monitoring company Big Datr
July 27, 2020
SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.
Big Datr has been c...
SMI: Australia's ad spend budgets haven't dropped as far as some
July 22, 2020
Ad spend in Australia hasn't fallen as much as many other key markets, according to analysis of media agency spend across the US, UK, New Zealand and Canada.
SMI (Standard Media...
SMI: Australia's Ad Spend Budgets Haven't Dropped as Far as Some
July 22, 2020
Ad spend in Australia hasn't fallen as much as many other key markets, according to analysis of media agency spend across the US, UK, New Zealand and Canada.
Read the full art...
Canadian ad spend fell more than 36% in March to May period: SMI
July 22, 2020
The global pandemic led to record declines in ad spend levels across some major advertising markets between March and May, according to new data from a...
Pandemic affecting ad spend much more than 2008 financial crisis: Report
July 22, 2020
As analysts begin to better understand the advertising impact of the COVID-19 pandemic, Canada has posted one of the most significant drops among major English-speakin...
The Next Challenge for Radio
July 12, 2020
Despite record numbers in listenership around the world, the radio industry is set to face a number of challenges as we enter a new phase of economic hardship around the world....
Australia to lead advertising bounce-back in 2021
June 23, 2020
Australia‘s advertising spending has been battered by the coronavirus, but its expected to show the strongest rebound among the world’s top 10 markets next year.
Local ad sp...
Simon Ryan sets up new ad venture to disrupt market
June 22, 2020
Advertising boss Simon Ryan has set up a digital-focused ad and marketing communications company called RyanCap, as the embattled industry grapples with the fallout from the corona...
Bauer out of the money in mag sale
June 18, 2020
Bauer Media may have sold its Australian business for less than the $40m it agreed to pay Seven West Media for the Pacific Magazines operation in recent weeks, sources say....
Australia Wants Google and Facebook to Pay the News Media
June 15, 2020
SYDNEY — U.S. tech titans Google and Facebook will know in the next few months how much they will have to pay Australian media companies to use original news content on their dig...
MFA Support launches to help media agency talent impacted by COVID-19 redundancies
June 15, 2020
The Media Federation of Australia (MFA) has launched an initiative aimed at media agency professionals who have been impacted by redundancies in response to COVID-19.
MFA Suppor...
Twitter’s local head of agency hasn’t seen a significant pullback in ad spend
June 15, 2020
Agencies haven’t shied away from Twitter throughout the coronavirus pandemic despite a widespread pullback on advertising, says the platform’s head of agency Emily Foat.
Foa...
