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Watching TV Advertising
Industry Voices—Yap: Upfronts in a Big Data World
May 10, 2017
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Person Watching Television Ads
Ad Spend on News Continues to Shine as Upfront Negotiations Start
May 9, 2017
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Television Screens
What You Need to Know About the Advertising Market this Upfront Season
May 8, 2017
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National Advertising Market Sees Incremental Q1 2017 Growth
April 25, 2017
TV and Digital Continue to See Volume Increase, but Growth Rates are Leveling Out.

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QSR Advertising Starts Strong as Competition Heats Up in 2017
April 4, 2017
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February Shows First Signs of Slowing Ad Market in Recent Months
March 25, 2017
Standard Media Index (SMI), the company bringing transparency to advertising data, today unveiled updated figures for February 2017. SMI total market closed the month flat with no change on a year-on-year basis. The market also registered the lowest growth rate to digital advertising spend since it started monitoring ad expenditures in 2009.

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New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales
March 17, 2017
New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales

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Advertising Spend Increases
The Numbers are In: SMI’s Ad Spend Trends to Watch
March 6, 2017
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TV and OOH Take Dollars from Digital in First Month of 2017
February 24, 2017
Ad market remains strong as spend begins to shift further back to traditional mediums while digital growth levels out.

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Watching Sports Television Ads
Another Win for Sports; Can Entertainment Stage a Comeback?
February 15, 2017
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No Big Bump-Up from Olympic, Election Total Spending in 2016 v. 2015
January 30, 2017
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SMI 2016 Ad Spend Summary
January 25, 2017
Digital Ad Spend Slows in 2016, Television Remains Champ.

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Football Continues To Control Television Market Volatility, Low Ratings Finally Catch Up With the NFL
December 21, 2016
Extremely Strong November 2015 Makes 2016 Look Rocky, Second Lowest YoY Digital Growth since 2009.

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