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Television
US Ad Market Grows by 3.7% in 2017 - Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
January 23, 2018
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew 3.7%. Digital led the growth with an 11.9% increase. TV fell -3%, while Radio rose 5.9% and Out-of-Home rose 4.6%.
US Ad Market Has a Strong November - Digital, National TV, OOH and Radio All See Growth
December 20, 2017
In November 2017, the total advertising market was up +5%. Digital continues to increase with +9% more spend in the month.
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
US Ad Market Grows +7% in October 2017, Increases from Digital, Radio and National TV
November 28, 2017
In October 2017, the total advertising market was up +7%, thanks to continued investment in Digital which saw a +11% more spend, a +16% spike in Radio and a small +1% increase in National Television. Looking at the ad market year-to-date (Jan. – Oct. 2017), the overall advertising industry is still trending positive with +4% more spend than Jan. – Oct. 2016.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
US Ad Market is Flat for Second Quarter in a Row, Market Through First Three Quarters of the Year Still up +2.3%
October 25, 2017
National Television Wanes Around Entertainment Programs, Digital and OOH Keep September Ad Market From Declining
NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September
Standard Media Index Taps TV, Media, and Analytics Veteran Meg Meurer Brossy to Lead Client Solutions
October 19, 2017
We're excited to announce the addition of Meg Meurer Brossy to our management team, who will serve as our first-ever Senior Vice President of Client Solutions. Brossy brings more than two decades of developing, and leading, technology, analytics and media companies, building dynamic solutions for Fortune 100 brand advertisers, and helping companies understand the power of data and technology to advance their business objectives.
The Four Biggest Upside Advertising Attribution Opportunities in 2018
2017 August Ad Market Sees Effects of Last Year’s Olympics, But CYTD Market Still up 2.4%
September 21, 2017
In August 2017, the total advertising market was down -7% compared to the previous year, due to the extensive loss of dollars that the Rio Olympics added to the market last year, putting National TV -27% down!
Olympics, Census Provide Tough Hurdle in August But Market Remains Flat (ex Govt) this CYTD
September 18, 2017
AUSTRALIA’S media Agency market has started experienced another tough month in August but this time the softer demand was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1% to $526.5 million.
