Insights

The impact of the COVID-19 was first felt in the latter weeks of first quarter 2020. This was confirmed by our Cross Platform analysis which reports ad s...

THE Australian and New Zealand media markets are unlikely to report the higher levels of decline in advertising demand often speculated due to the Coronavirus pandemic, according to early ad spend data from Standard Media Index.

AUSTRALIA’S most trusted source of advertising demand intel, Standard Media Index, is implementing a series of new features to ensure its clients and media Agency partners have access to more and faster information on the impact of COVID 19 on our advertising markets.

Standard Media Index’s (SMI) just released January data show the six major broadcast networks (ABC, CBS, Fox, NBC, Telemundo and Univision), collectively pulled in $1.5 billion in gross ad revenue, a year-to-year increase of 4%. Cable snagged slightly over $1.8 billion in gross ad revenue for the month, a decline of 4.4% when compared to January 2019. Overall, total national television gross revenue fell by a modest 1.2%.

The three cable news networks have been a popular destination with viewers in recent years, especially MSNBC. Analyzing ad intel from Standard Media Index confirms their popularity...

According to the Rule of Three in economics, all industries mature into three dominant competitors. And that’s certainly evident in the linear TV business. Between them, ViacomCBS, NBCUniversal Media and The Walt Disney Co. now have a 55% share of all ad revenue on National broadcast and cable TV channels

the most trusted source of advertising pricing and spend data in the marketplace, today reported that the National TV market continues to rebound with a 2% increase year-over-year in terms of average weekly ad spend from $895M to $912M in the month of May. “We continue to see

the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full U.S. advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.

STANDARD Media Index and its NZ media Agency partners have today launched the first monthly view of Online Video, Display and Native ad spend for the NZ advertising market, providing valuable new insights into this significant media.

Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

2017's summer Olympic games made for an interesting year-over-year comparison when looking at how TV performed in Q3 2017....