Insights

In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

Standard Media Index (SMI) estimates that the first phase of the COVID-19 pandemic cost the U.S. advertising industry at least $17 billion in money not spent by the biggest advertisers in the market. However, advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of COVID.

It’s still anyone’s guess how Santa will cope this year with supply-chain breakdowns, pent up consumer demand and the pandemic continuing. But Standard Media Index's forward-bookings data, and the perspective of several industry pundits we interviewed, provide a reason for optimism that advertising is in for a strong 4th quarter. 

SMI will be bringing its solutions to the UK market soon. SMI’s insights into agency bookings reveal how much advertisers are actually paying. Why risk your budget on an estimate? Don’t Estimate. Know.

Six years ago, Joe Mandese, the editor in chief of MediaPost approached Standard Media Index about creating a true index of ad industry market health, akin to the Dow Jones Index. We thought it was a great idea, and we have published the SMI U.S. Ad Maret Tracker ever since.

In this session from the Future of TV Advertising Canada Forum, Darrick Li, Managing Director of Standard Media Index, looks at the driving factors to the ad market rebound in Canada.

The NFL season kicked off on schedule on September 9th, and networks hope it will be business as usual on the ad front.

In this session from the Future of TV Advertising Forum, Ben Tatta, President of Standard Media Index, looks at the business side behind the explosion of AVOD services. SMI reports the actual investment trends for ad-supported services, including the CPMs they are commanding.

The global COVID pandemic has delivered the largest decline in ad spend yet seen in key advertising markets, with national ad spend in the Anglo Markets decreasing by 8% in 2020. However, our data also shows that while the decline in ad spend has been at a record level, the market recovery is well underway with these markets reporting combined growth of +5% in the final quarter.

In what has been the hardest-hit and slowest-to-recover ad market, Canada has finally rebound.

The first glimpse of SMI’s Australian and NZ ad spend detail for April shows ad spend is already 20% above what was recorded in April 2020.

Standard Media Index recently collaborated with media chronicle Beet.TV to present this series of interviews with industry leaders, exploring the growing value of ad market intelligence.

In an increasingly fragmented video landscape, the NFL continues to be a juggernaut that generates billions of dollars in ad revenue for their cable and broadcast partners each year.