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Television
Standard Media Index Adds New Product and Partnership Lead, Scales Strategic Operations
December 1, 2016
Former TiVo Executive Boon Yap Joins SMI to Help Capitalize on the Growing Opportunity of Attribution.
Introducing SMI AccuTV – insight and accuracy into National TV ad spend and cost
New Year Starts off with a Bang, Driven by Big Gains in Sports & Politics
November 24, 2016
MLB World Series Doubles Ad Revenue for FOX, NFL Grows Despite October Rating Declines and Cable News Stations Peak in Last Weeks of Election.
Collapse of Fantasy Football Spend Bites Hard Into TV Results in September
Continued TV Strength Points to Strong Upfront
June 22, 2016
As the dust settles from last month’s upfront presentations, the television sector showed that it was moderately more vibrant in May than it was the same time a year ago – a positive sign as negotiations for TV’s 2016-17 upfront marketplace gain pace.
Sales Grow Faster for Advertisers Upping TV Spend
June 10, 2016
New study: Sales of 12 fast-growing advertisers grew 15% after TV spend increased 26% over two years.
Healthcare Ad Spend Surges in Q1: Emerges as SMI’s Fastest Growing Category
