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Television
The Four Biggest Upside Advertising Attribution Opportunities in 2018
Do Critics’ Choices Equal Advertising Dollars? Breaking down Emmy Nominated Shows
July Ad Market Delivers Strong Growth Thanks to Digital, Radio and Cable Sports
August 18, 2017
Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for July 2017. The total advertising market closed up +12% compared to July 2016, thanks to Digital’s +19% YoY growth and an increase from Radio, which saw an astounding +22% YoY Growth. The National TV market ended July up +2.5% and Out-of-Home saw a rise of +2% compared to July 2016. Newspapers and Magazines still saw decreases of -16% and -6% compared to July 2016, respectively, but those declines are much less than where both ended Q2 2017.
During a Strong Upfront, Q2 National TV Ad Revenue Flat
July 21, 2017
Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for Q2 2017. The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017.
Sports and News Prop Up Advertising Market in April
May 18, 2017
With Nearly All Major Sports Leagues Having Big Moments in April and a crazy news cycle continuing unabated, the TV Ad Market Stays Flat as Big Auto Continues to Decline
