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Television
National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...
National TV Jumps 4% in April
June 4, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for April. National TV increased ad revenue 4% in April YOY, with Cable up 6% and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semifinals, which took place in April last year and in March this year.
National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains
Standard Media Index, the only adver...
US Ad Market Roars into 2018 by Jumping 10.8% in January
February 23, 2018
The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in National Television and Digital platforms.
NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...
US Ad Market Grows by 3.7% in 2017 - Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
January 23, 2018
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew 3.7%. Digital led the growth with an 11.9% increase. TV fell -3%, while Radio rose 5.9% and Out-of-Home rose 4.6%.
US Ad Market Has a Strong November - Digital, National TV, OOH and Radio All See Growth
December 20, 2017
In November 2017, the total advertising market was up +5%. Digital continues to increase with +9% more spend in the month.
US Ad Market Grows +7% in October 2017, Increases from Digital, Radio and National TV
November 28, 2017
In October 2017, the total advertising market was up +7%, thanks to continued investment in Digital which saw a +11% more spend, a +16% spike in Radio and a small +1% increase in National Television. Looking at the ad market year-to-date (Jan. – Oct. 2017), the overall advertising industry is still trending positive with +4% more spend than Jan. – Oct. 2016.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
US Ad Market is Flat for Second Quarter in a Row, Market Through First Three Quarters of the Year Still up +2.3%
October 25, 2017
National Television Wanes Around Entertainment Programs, Digital and OOH Keep September Ad Market From Declining
NFL Sees +2% YoY Growth in Ad Revenue Across Televised Games in September
Standard Media Index Taps TV, Media, and Analytics Veteran Meg Meurer Brossy to Lead Client Solutions
October 19, 2017
We're excited to announce the addition of Meg Meurer Brossy to our management team, who will serve as our first-ever Senior Vice President of Client Solutions. Brossy brings more than two decades of developing, and leading, technology, analytics and media companies, building dynamic solutions for Fortune 100 brand advertisers, and helping companies understand the power of data and technology to advance their business objectives.
