Insights

the most trusted source of advertising pricing and spend data in the marketplace, today reported that the National TV market continues to rebound with a 2% increase year-over-year in terms of average weekly ad spend from $895M to $912M in the month of May. “We continue to see

the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full U.S. advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.

Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018.  Subscribing clients to the Report can view the whole report...

Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018.  Subscribing clients to the Report can view the whole report while o...

2017's summer Olympic games made for an interesting year-over-year comparison when looking at how TV performed in Q3 2017....

Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....

What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...

Navigating the upfronts can be a difficult business — especially with limited or inaccurate information. Simply fill in your details below and we’ll send you a free Guide to th...

Standard Media Index, the most trusted source of ad pricing and revenue data, announced that the national advertising marketp...

Data from the new and improved AccuTV shows that during the full 2017-18 Broadcast Season, excluding the quadrennial Winter Olympics and World Cup, National TV maintained revenue of $45.5 Billion.  This is the same as the prior year, despite declining audiences and continued pressure from Digital.

Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.

Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...