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Television
SMI Product Categories Triple Across All Media,Giving Marketers Cross-Channel Ad Spend and Share of Voice Data for First Time
August 2, 2017
Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.
Abnormal 2016 Govt Category Ad Spend Skews Agency Bookings in June and Q2 2017
July 16, 2017
AUSTRALIA’S media Agency market is this month feeling the full effect of last year’s pre-Federal election advertising deluge with Government Category spending now back 69% year-on- year and disguising solid underlying growth across key media and media sectors.
Standard Media Index Adds New Product and Partnership Lead, Scales Strategic Operations
December 1, 2016
Former TiVo Executive Boon Yap Joins SMI to Help Capitalize on the Growing Opportunity of Attribution.
Healthcare Ad Spend Surges in Q1: Emerges as SMI’s Fastest Growing Category
World-first SMI Partnership Delivers a New Standard in Industry Ad Spend Reporting
May 12, 2016
SMI report shows Australian news media ad revenues totalled $2.4 billion in 2015.
Australia’s Ad Market Strikes Out: Grows 4.5% to a Record CY High in Uncertain Times
International Ad Spend Soars 7.2% Higher in Q3
