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SMI's 2018 Entertainment Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018. Subscribing clients to the Report can vie...
SMI's 2018 News Marketplace Summary 2018
March 14, 2019
Please see SMI's 2018 News Marketplace Update to see an aggregate and detailed review of news programming during 2018. Subscribing clients to the Report can view the whole report...
SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018. Subscribing clients to the Report can view the whole report while o...
SMI Press Guide to Data Sharing
February 22, 2019
Standard Media Index (SMI), is the advertising intelligence company bringing transparency to the ad industry. Download this guide to how to use our data....
Media Mix Modeling: Why Marketer Type Makes a Huge Difference
February 18, 2019
What is the right media mix? It's a question that marketers are constantly asking themselves and their agencies. It appears simple enough, but complexities arise early in the proce...
Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.
SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...
National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains
Standard Media Index, the only adver...
NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
2017 August Ad Market Sees Effects of Last Year’s Olympics, But CYTD Market Still up 2.4%
September 21, 2017
In August 2017, the total advertising market was down -7% compared to the previous year, due to the extensive loss of dollars that the Rio Olympics added to the market last year, putting National TV -27% down!
Olympics, Census Provide Tough Hurdle in August But Market Remains Flat (ex Govt) this CYTD
September 18, 2017
AUSTRALIA’S media Agency market has started experienced another tough month in August but this time the softer demand was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1% to $526.5 million.
