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Continued TV Strength Points to Strong Upfront
June 22, 2016
As the dust settles from last month’s upfront presentations, the television sector showed that it was moderately more vibrant in May than it was the same time a year ago – a positive sign as negotiations for TV’s 2016-17 upfront marketplace gain pace.

TV remote
Will Stellar Scatter Realities Make Upfront Dreams Come True?
June 15, 2016
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Sales Grow Faster for Advertisers Upping TV Spend
June 10, 2016
New study: Sales of 12 fast-growing advertisers grew 15% after TV spend increased 26% over two years.

Healthcare Ad Spend Surges in Q1: Emerges as SMI’s Fastest Growing Category
June 8, 2016
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Pharma Glows With Health Despite Regulation Threats
June 2, 2016
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New Zealand Ad Market Maintains Momentum in April
NZ Ad Market Maintains Momentum in April
June 1, 2016
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TV Ad Spend Jumps as Digital’s March Slows
May 24, 2016
Continued strength of the TV market points to a strong Upfront.

Digital Media
Striking Ad Spend Bonanzas in the Year to Date
May 11, 2016
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March Ad Spend Data Shows Continued Growth, Driven by Digital
May 6, 2016
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Broadcast and Digital Help Q1 Finish on a High
April 22, 2016
March SMI data shows advertisers look for big, measurable audiences in fragmenting market.

Person Driving Car
Auto Advertising’s Bumpy Ride
April 14, 2016
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Social media
February Ad Spend Jumps Despite Soft Ratings
March 23, 2016
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U.S. Ad Expenditure Racks Up 10% Growth in February
March 18, 2016
SMI’s latest data shows higher ad investment in all media sectors, except print.

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