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Television
During a Strong Upfront, Q2 National TV Ad Revenue Flat
July 21, 2017
Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for Q2 2017. The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017.
Sports and News Prop Up Advertising Market in April
May 18, 2017
With Nearly All Major Sports Leagues Having Big Moments in April and a crazy news cycle continuing unabated, the TV Ad Market Stays Flat as Big Auto Continues to Decline
National Advertising Market Sees Incremental Q1 2017 Growth
April 25, 2017
TV and Digital Continue to See Volume Increase, but Growth Rates are Leveling Out.
February Shows First Signs of Slowing Ad Market in Recent Months
March 25, 2017
Standard Media Index (SMI), the company bringing transparency to advertising data, today unveiled updated figures for February 2017. SMI total market closed the month flat with no change on a year-on-year basis. The market also registered the lowest growth rate to digital advertising spend since it started monitoring ad expenditures in 2009.
New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales
March 17, 2017
New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales
