Insights

the most trusted source of advertising pricing and spend data in the marketplace, today reported that it currently expects the full U.S. advertising marketplace to expand by 8% in 2019 (excluding cyclical events like the Olympics and World Cup). While major marketers are anticipated to grow a mere 2.5%, small and medium-sized businesses (SMB), who generally self-manage their ad spending through digital tools, will grow by nearly 14%. “Exponential growth can’t last forever as the industry matures, but these growth level declines are much more than an issue of percentages off expanding bases,” said James Fennessy, Standard Media Index CEO.

Please see SMI's 2018 Entertainment Marketplace Update to see an aggregate and detailed review of entertainment programming during 2018.  Subscribing clients to the Report can vie...

2017's summer Olympic games made for an interesting year-over-year comparison when looking at how TV performed in Q3 2017....

Navigating the upfronts can be a difficult business — especially with limited or inaccurate information. Simply fill in your details below and we’ll send you a free Guide to th...

Standard Media Index, the most trusted source of ad pricing and revenue data, announced that the national advertising marketp...

Data from the new and improved AccuTV shows that during the full 2017-18 Broadcast Season, excluding the quadrennial Winter Olympics and World Cup, National TV maintained revenue of $45.5 Billion.  This is the same as the prior year, despite declining audiences and continued pressure from Digital.

Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.

Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...

Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...

Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for April.  National TV increased ad revenue 4% in April YOY, with Cable up 6% and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semifinals, which took place in April last year and in March this year.

National TV Up 7.6% with Sports & Cable News Delivering All Gains Standard Media Index, the only adver...

The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in National Television and Digital platforms.

Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...