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SMI's Sports Marketplace Summary 2018
February 28, 2019
Please see SMI's 2018 Sports Marketplace Update to see an aggregate and detailed review of sports during 2018. Subscribing clients to the Report can view the whole report while o...
Standard Media Index and Nielsen Establish New Relationship to fuel SMI’s AccuTV with Nielsen Ad Intel Data
October 15, 2018
Standard Media Index (SMI), the most trusted data company in media pricing, is becoming even more accurate thanks to a new agreement with Nielsen.
SMI Australia Launches World First Outdoor Ad Format Data
May 2, 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend...
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand
November 8, 2017
Check out the product categories for SMI's data in Australia and New Zealand.
Standard Media Index Taps TV, Media, and Analytics Veteran Meg Meurer Brossy to Lead Client Solutions
October 19, 2017
We're excited to announce the addition of Meg Meurer Brossy to our management team, who will serve as our first-ever Senior Vice President of Client Solutions. Brossy brings more than two decades of developing, and leading, technology, analytics and media companies, building dynamic solutions for Fortune 100 brand advertisers, and helping companies understand the power of data and technology to advance their business objectives.
The Four Biggest Upside Advertising Attribution Opportunities in 2018
SMI Product Categories Triple Across All Media,Giving Marketers Cross-Channel Ad Spend and Share of Voice Data for First Time
August 2, 2017
Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.
New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales
March 17, 2017
New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales
Standard Media Index Adds New Product and Partnership Lead, Scales Strategic Operations
December 1, 2016
Former TiVo Executive Boon Yap Joins SMI to Help Capitalize on the Growing Opportunity of Attribution.
Introducing SMI AccuTV – insight and accuracy into National TV ad spend and cost
