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Television
How Much Ad Revenue is Digital Really Stealing from Traditional Media?
July 30, 2015
With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.
Digital and Out-Of-Home Star in May Ad Market
July 18, 2015
Standard Media Index’s data shows the TV sector continues to decline in the face of falling ratings.
June Ad Market Hit by Absence of 2014 World Cup Dollars
June 21, 2015
Standard Media Index’s Q2 report shows modest overall growth for the quarter.
UK Ad Spending Up +5% to Kick Off Year, Despite Soft TV Market
June 18, 2015
Standard Media Index’s data shows the TV sector continues to decline in the face of falling ratings.
Ad Market Stays Flat in April, Digital Media Surges
May 22, 2015
Standard Media Index’s data shows TV advertisers continue to shift dollars to digital.
UK Ad Market Jumps 4.9% in Q1, Powered by TV and Digital
April 28, 2015
Standard Media Index’s latest data shows TV grew 8.8% and digital rose by 8.6%.
National TV Ad Market Uptick in March Lifts Q1 Results
April 18, 2015
Standard Media Index’s March data shows slight broadcast comeback as cable stays strong.
Global Ad Spending Soars to Record Levels in 2014
U.S. ad market ticks up in January, but TV remains soft
March 2, 2015
While TV is experiencing a slow start to the year, SMI’s latest numbers show that digital spend jumped +30% from the same time last year, and now commands 27% of all national ad...
