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Television
TV and OOH Take Dollars from Digital in First Month of 2017
February 24, 2017
Ad market remains strong as spend begins to shift further back to traditional mediums while digital growth levels out.
SMI 2016 Ad Spend Summary
Football Continues To Control Television Market Volatility, Low Ratings Finally Catch Up With the NFL
December 21, 2016
Extremely Strong November 2015 Makes 2016 Look Rocky, Second Lowest YoY Digital Growth since 2009.
New Year Starts off with a Bang, Driven by Big Gains in Sports & Politics
November 24, 2016
MLB World Series Doubles Ad Revenue for FOX, NFL Grows Despite October Rating Declines and Cable News Stations Peak in Last Weeks of Election.
Collapse of Fantasy Football Spend Bites Hard Into TV Results in September
Sales Grow Faster for Advertisers Upping TV Spend
June 10, 2016
New study: Sales of 12 fast-growing advertisers grew 15% after TV spend increased 26% over two years.
Healthcare Ad Spend Surges in Q1: Emerges as SMI’s Fastest Growing Category
TV Ad Spend Jumps as Digital’s March Slows
