Insights

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Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for July 2017. The total advertising market closed up +12% compared to July 2016, thanks to Digital’s +19% YoY growth and an increase from Radio, which saw an astounding +22% YoY Growth. The National TV market ended July up +2.5% and Out-of-Home saw a rise of +2% compared to July 2016. Newspapers and Magazines still saw decreases of -16% and -6% compared to July 2016, respectively, but those declines are much less than where both ended Q2 2017.

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Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for Q2 2017. The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017.

AUSTRALIA’S media Agency market is this month feeling the full effect of last year’s pre-Federal election advertising deluge with Government Category spending now back 69% year-on- year and disguising solid underlying growth across key media and media sectors.

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With Nearly All Major Sports Leagues Having Big Moments in April and a crazy news cycle continuing unabated, the TV Ad Market Stays Flat as Big Auto Continues to Decline

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TV and Digital Continue to See Volume Increase, but Growth Rates are Leveling Out.

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Standard Media Index (SMI), the company bringing transparency to advertising data, today unveiled updated figures for February 2017. SMI total market closed the month flat with no change on a year-on-year basis. The market also registered the lowest growth rate to digital advertising spend since it started monitoring ad expenditures in 2009.

New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales