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Television
National Advertising Market Gains 5% in Q2
July 23, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major age...
National TV Jumps 4% in April
June 4, 2018
Standard Media Index, the only advertising intelligence firm to source detailed and complete data directly from the major agency holding groups, unveiled national advertising revenue figures for April. National TV increased ad revenue 4% in April YOY, with Cable up 6% and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semifinals, which took place in April last year and in March this year.
National Ad Market Jumps 8% in February, Excluding Olympics
March 26, 2018
National TV Up 7.6% with Sports & Cable News Delivering All Gains
Standard Media Index, the only adver...
US Ad Market Roars into 2018 by Jumping 10.8% in January
February 23, 2018
The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in National Television and Digital platforms.
NFL Ad Spend Declined -1.2% in 2017 Regular Season
January 25, 2018
Advertising revenue during in-game NFL programming declined -1.2% during the 2017 regular season, earning a total $2.42 Billion dollars, according to ...
US Ad Market Grows by 3.7% in 2017 - Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
January 23, 2018
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew 3.7%. Digital led the growth with an 11.9% increase. TV fell -3%, while Radio rose 5.9% and Out-of-Home rose 4.6%.
US Ad Market Has a Strong November - Digital, National TV, OOH and Radio All See Growth
December 20, 2017
In November 2017, the total advertising market was up +5%. Digital continues to increase with +9% more spend in the month.
Australia's Four Pillar Banks Gain Digital Ad Spend Transparency
December 4, 2017
Standard Media Index has created the first-ever bespoke industry database for Australia's Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.
US Ad Market Grows +7% in October 2017, Increases from Digital, Radio and National TV
November 28, 2017
In October 2017, the total advertising market was up +7%, thanks to continued investment in Digital which saw a +11% more spend, a +16% spike in Radio and a small +1% increase in National Television. Looking at the ad market year-to-date (Jan. – Oct. 2017), the overall advertising industry is still trending positive with +4% more spend than Jan. – Oct. 2016.
US Ad Market is Flat for Second Quarter in a Row, Market Through First Three Quarters of the Year Still up +2.3%
October 25, 2017
National Television Wanes Around Entertainment Programs, Digital and OOH Keep September Ad Market From Declining
Olympics, Census Provide Tough Hurdle in August But Market Remains Flat (ex Govt) this CYTD
September 18, 2017
AUSTRALIA’S media Agency market has started experienced another tough month in August but this time the softer demand was primarily due to the Rio Olympics and Census providing abnormal bookings last year, resulting in demand for August 2017 so far being back 12.1% to $526.5 million.
